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GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for advertising.
A Trusted Global Partner
Learn More with Lunch on Us!
www.gumgum.com
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Who You Work with Matters
Verity™, our leading contextual intelligence technology, targets consumers on quality inventory across three continents. We deliver ads users want to see.
Creative Portfolio
GumGum Standard
Leverage standard creative assets to run in GumGum’s custom In-Image and In-Screen placements that outperform standard IAB creative ads.
In-Image Animated
In-Image Canvas
In-Image Frame
In-Image Expandable
In-Image Interactive
In-Image :06 Canvas Video
In-Image Embedded Video
In-Screen Animated
In-Screen Frame
In-Screen Embedded Video
In-Screen Interactive on Scroll
In-Screen Interactive on Tap
In-Screen Shoppable
In-Screen Expandable
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Condimentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inventore, facilisi. Volup tatum eleifend tortor sagittis? Minim aute, tincidunt, metus est illo eros dictu mst.Condi mentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inve ntore, facilisi. Voluptatum eleifend tortor sim aute, tincidunt, metus est illo eros dictumst.
Purus congue ultrices cumque nobis non facilisis, amet esse hend rerit donec nulla, elementum.
Condimentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inventore, facilisi. Volup tatum eleifend tortor sagittis? Minim aute, tincidunt, metus est illo eros dictu mst.Condi mentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inve ntore, facilisi. Voluptatum eleifend tortor sim aute, tincidunt, metus est illo eros dictumst.
Corie Kupferberg
Account Director
corie@gumgum.com
Gina Smart
VP, Sales
gina@gumgum.com
CPG
Beauty
Retail
Finance
QSR
Travel
Global Footprint
Case Studies
Cut through the digital clutter with custom creative ads that address the right audiences at scale, across content they care about.
White Glove Service with GumGum
Working with Us
Dedicated
support team
Custom units
built as added value
Moat monitoring
as added value
Fraud elimination
& brand safety
Access to
premium inventory
Quick and
easy activation
1st and 3rd
party data
Brand studies
as added value
DSP Integrations
Contextual Targeting that
Puts Your Brands in the Best Light
Self-Serve
Direct
02
Direct
Verity™ is now accredited for contextual analysis, brand safety and suitability! This recognition by the MRC validates that Verity™ is able to consider all available signals (text, images, video and audio) needed to give a true contextual reading to help your clients align with the most relevant content at the page level without relying on personal data or cookies.
First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
GumGum's Verity™ detects unsafe content, looking at text, images, video, and audio together, before an impression is served. Page-level brand safety allows advertisers to unlock safe inventory across verticals, tapping into inventory that keyword-only solutions would unnecessarily eliminate.
We use Human to block invalid traffic, and can layer on 3rd-party vendors for additional verification, brand safety, and measurement.
Brand Suitability at the Page-Level
GumGum’s proprietary contextual intelligence technology, Verity™, analyzes text, images, audio and videos in order to provide relevant, brand-safe and effective advertising.
Reach your desired audience without relying on personal data or cookies
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance
Achieve brand safety and suitability
Hone in on page-level content that will amplify your brand message
Align with the most relevant content
200+
employees across
3 continents
1B digital
images processed
per month
70% of Fortune 100 companies are clients
Get in touch with us!
Publishers
Agencies
Brands
Contextual Technology
Platform
First Independent Ad Tech
Provider to Earn MRC Content-Level Accreditation
Human-like
understanding with Verity
TM
About GumGum
About
GumGum
About
GumGum
Ad Type
Turnaround Time
Accepted File Types
Supported Platforms
GumGum Standard
3 Business Days
PNG, JPEG, GIF, HTML 5
Cross Platform
In-Image
10-15 Business Days
Layered PSD's
Cross Platform
In-Image Canvas
10-15 Business Days
Layered PSD's
Cross Platform
In-Image Frame
10-15 Business Days
Layered PSD's
Cross Platform
In-Image : 06 Canvas Video
10-15 Business Days
1. Layered PSD's
2. MP4
3. The original video - raw or .mov
4. VAST/VPAID Preferred
Cross Platform
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Creative Production Details
In-Image Expandable
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Frame
10-15 Business Days
Layered PSD's
Mobile Only
In-Screen Interactive - Scroll
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Interactive - Scratch to Reveal
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Shoppable
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Expandable
10-15 Business Days
Layered PSD's
Cross Platform
MatterKind In-Screen Frame Animated Scroll
*Exclusive to Matterkind
10-15 Business Days
Layered PSD's
Mobile Only
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In-Screen Expandable Video
10-15 Business Days
Layered PSD's
Cross Platform
GumGum Native
5 Business Days
Mobile Only
Logo Size: 64x64px (JPG), Brand Name: 25 characters, Title: 25 char, CTA: 20 char. Preview Image: 1200x627 (JPG) 300kb
Video Specs:
Content scraped from facebook & instagram : we recommend video files under 1 min. Best format for video is 15 sec to 30 sec. All dimensions supported
Content directly imported into AYL UI : max 100 Mb and all dimensions supported
GumGum Stories
5 Business Days
PNG, JPEG, MP4, OGG, WEBM
Mobile Only
Ad Formats
Direct CPM
($1.5M-$2.5M Tier, CAD)
Individual Spender
$1M+ CPM
Individual Spender
$1M+ CPM
In-Image Animated & Static
$9.75
$6.41
$8.9
In-Screen Animated & Static
$11.25
$7.84
$10.80
In-Image Canvas
$19.88
$11.40
In-Image Frame
$11.70
$8.55
In-Image 6-Sec Canvas Video
$16.00
$16.15
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Partnership Rate Card
In-Image Embedded Video
In-Screen Embedded Video
$15.00
$12.35
In-Image Expandable
$18.00
$14.00
In-Image Interactive
$15.75
$12.00
In-Screen Interactive
$9.75
$14.41
GumGum Standard (320x50, 728x90)
$11.25
$15.84
GumGum Display
(160x600, 300x250, 320x50, 728x90, 468x60, 640x480, 970x90)
$6.75
$4.75
Minimum Spend
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$20.25
$11.10
$16.65
$15.15
$18.00
$6.75
$13.50
$18.80
$14.40
In-Screen Frame
$13.88
$10.45
$12.60
$15k
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$4.50
$3.75
$4.50
$15k